Corbis has announced plans to acquire Australian Picture Library (APL), a leading image licensing company in Australia with full merger of operations to be completed in early 2007.
“We have an aggressive strategy to expand market share in Australia where the industries we serve are on the cutting edge of creativity and innovation,” said Steve Davis, president and CEO of Corbis. “APL has been our sales representative for the last three years, and we experienced strong demand for the breadth and depth of Corbis images collections”.
Commenting further on the transaction, Wil Merritt, Corbis senior vice president worldwide sales explained, “With a wholly-owned presence in the country, we can sell directly to clients, and provide a full range of creative resources that include custom production and rights services. We are also committed to producing great content on a regional basis, and are pleased to have the opportunity to work with many of Australia’s most talented photographers. “
“Becoming part of the Corbis network brings our capabilities to a whole new level,” explained Chris Boydell, APL managing director. “With access to creative and editorial images from contemporary and archival photography to fine art, illustrations and motion footage, we see unlimited opportunity to help clients differentiate brands and sell products on any media platform. Our photographers will also benefit from Corbis’ global distribution, unparalleled copyright support, and global sales network.