Concrete has recently worked on two stunning pop promos of X-Factor star, Leona Lewis for record label Sony BMG. They were both directed by Sophie Muller from Factory Films and produced by Rob Small.
The first single titled Footprints in the Sand was also the official song for Sport Relief this year. Established senior operator at Concrete, Guy Morley was responsible for the smooth online editing using Avid systemsat Concrete. Aubrey Ghansah worked on the special effects on Smoke on the extending set. Claudia Wass was responsible for the offline editing of the footage.
The music video conveys moving glimpses of the oppressed, abused, neglected, and forgotten; children in child labour; terminally ill; and starving, poor and needy people in the world ranging from all ages, from babies, children, adults to the elderly, all over the globe. We see the singer singing passionately as the images flick by, aimed at hitting our consciences to help in some way to make these people's lives better (by giving cash to the charity project.
This music video can be viewed at Leona Lewis' official site.
The second single Better in Time was also post produced by Concrete's Guy Morley on Avid with the special effects created and graded on Smoke by Mustafa (Mus) Pertev.
"The project entailed cleaning up a lot of shots as well as removing a horseseman's whip in the footage which was challenging and fun to work on." Mus enthused.
There were two particular shots of a horseman holding a whip which Mustafa cleverly removed using techniques such as superimposing and blending smoke effects and adding textures as well as painting the whip on Smoke which Mustafa found very user friendly. There was also a floor shot that was lit incorrectly which Mustafa corrected using masking, multi-layering, compositing and blending the layers in the original shot artistically. Sophie Muller was also the offline editor on this project.