Call of Duty: Modern Warfare 2 may "raise the bar for the shooter genre" yet again when it hits this holiday season, according to Activision CFO Thomas Tippl speaking at the Wedbush Morgan Securities annual meeting. "For 2009, we expect [Modern Warfare 2] will be the most anticipated game of the year," Tippl boldly claims, "Perhaps the number one game of the year despite the fact that it's only going to launch in the holiday season."

"There is no doubt in my mind that it will again raise the bar for the shooter genre. The game is looking incredible and Infinity Ward, the studio that is developing it, is just doing an unbelievable job."

Tippl says Activision's strategy of "leap-frogging development" between Infinity Ward and Treyarch on Call of Duty games has paid out with back-to-back blockbusters on a yearly basis [via Kotaku].