Paper-makers Sappi has launched the 2008 Ideas That Matter challenge, its annual socially conscious graphic design competition offering designers a chance to win a share of $1million to promote a charitable cause.

The challenge has European, North American and African branches. The European deadline for entries is June 1; grants will be awarded in August.

Ideas That Matter invites graphic designers to submit concepts for print-based communication campaigns supporting charities of their choice. The programme is open to individual designers, design firms, agencies, in-house design departments at companies, design teachers and students.

The campaigns must exploit the effectiveness of ideas on paper, with applicants explaining how the success of their campaigns will be measured. Sappi will follow up the results after implementation.

Entries are judged by an independent committee made up of international graphic designers and representatives of graphic associations, charity organisations and Sappi. Each campaign selected will receive a grant of up to €50,000 to cover its full implementation. Applicants are required to submit their creative ideas supporting their chosen cause, a description of the print campaign and its objectives, the metrics to be used to measure its impact, a cost estimate for campaign implementation, and information about the non-profit organisation involved.

The challenge has European, North American and African branches. The European deadline for entries is June 1; grants will be awarded in August.

For more information and entries, visit the Web site.