"Everybody has fantasies. What’s Yours" asks the award-winning NFL.com Fantasy Files campaign created by Blue Room, which shot the quartet of :30s. Created for NFL.com and Reebok, the viral campaign began running on NFL.com, YouTube and NFL Network’s Total Access on July 25, 2008. Designed to drive traffic to NFL.com, the spots feature NFL football giants Chris Chambers, Chris Cooley, Mason Crosby and Laurence Maroney.
A QuickTime of the spot can be downloaded here.
For the third year, Blue Room has created spots in which NFL players demonstrate seemingly impossible feats of athletic prowess in an effort to be chosen by fans for their fantasy football teams. In the spots, Chris Chambers, the San Diego Chargers wide receiver, catches three footballs in rapid succession, behind his back; Chris Cooley, Washington Redskins tight end, stands behind a wall on a construction site and, without visual cues, catches a football by thrusting his arm through a double layer of sheetrock.
Mason Crosby, the Green Bay Packers kicker, repeatedly rings the bell in the cupola of the Green Bay Court House with three separate kicks a moment before it is to toll; and lastly, Laurence Maroney, New England Patriots running back, runs and jumps through the open windows of an automobile emerging, unscathed, on the opposite side of the car. All four spots are tagged 'NFL.com Fantasy Files, Captured by: Reebok'.
Brian Aumueller, creative director of Blue Room, said of this project, "We really captured these athletes doing extraordinary things. In Crosby’s spot, for example, he is, in fact, kicking footballs as hard as he possibly can at the Court House but the struggle is to get it in one continuous take."
Blue Room shot in HD using Panasonic HVX 200 cameras on location in Green Bay, Cleveland, near the Patriot’s stadium and outside of D.C. In addition to the spots, fans can view behind the scenes footage and player interviews from the shoots on NFL.com.