Award-winning film titles designer Richard Morrison has created a title sequence for the second edition of International Festival of Independent Cinema, Off Camera, held this week in Krakow, Poland.
Morrison, who has completed over 200 title sequences including many for Hollywood’s leading film directors, was a guest speaker at the first edition of the Off Camera festival last year and was subsequently asked to create the festival’s title sequence to boost its profile
The title sequence is inspired by Morrison’s work on Tim Burton’s iconic Batman opening credit and focuses on the festival’s branding. Its logo is built into iconic images incorporating the use of Off Camera screenhead characters to emphasise the moving image of independent cinema.
Morrison says that the creative arrangement aims to reflect the aura of independent cinema and highlight its reminiscent features; typically low budget, experimentalism and artistry in its own nature.
“The sequence tries to illustrate the breadth of work that will unfold during the festival. So by watching this viewers can get an understanding of the cinema they can expect to see. This opener is a tantalising glimpse of what the festival has to offer” says Morrison.
The title sequence also aims to preserve the festival’s unique arty feel and so distances itself from the glamour of events like the Academy Awards and Cannes Film Festival.
The titles are also inspired by the festival’s location, the city of Krakow. This was achieved by transforming a series of projected images onto the festival’s iconic branding. The selected images feature Krakow’s unique architecture, its buildings, traditionally dressed local people and the city’s café society.
The creative process encompassed stages of storyboarding with a pencil, followed by the creation of organic textures using th1ng animation studio’s in-house media library. This involved working on a text logo as a 3D model and texturing it to achieve a 3D granite feel. Also added was volumatic light for a dramatic effect created in 2D with After Effects.
The final stage developed creative concepts in 3D models to which photoreel pieces were added onto branded text. All 3D elements were created in Maya. A film noir look was also used to show a glimpse of past filmic experiences and the titles finish with the festival’s logo.
All CGI was carried out by th1ng’s animator Alp Boysan, and Ravi Swami completed compositing and editing.