Following the success of ATTIK’s global brand identity work for the Coke Red reposition and Coke Euro UEFA 2008 campaign, the company has been awarded three further Coca-Cola projects via Atlanta, Istanbul and London.
Working with Coke Istanbul, ATTIK has just completed the design language for this year’s Ramadan period (which this year begins in the first week of September). The visual identity system will be used throughout Turkey, Middle East (Saudi, UAE, Bahrain, Oman), Pakistan, Indonesia, Morocco, Tunisia, Algeria, Afghanistan, Bangladesh, Maldives and Egypt. The visual language will feature across all packaging, point-of-sale materials, and out-of-home advertising.
Closer to home, ATTIK has also just created the visual identity system for Coke’s Christmas 2008 for the second year running, under the supervision of GB and Germany. The new design language will be utilised throughout the entire trademark including Coke Red, Diet Coke/Coke Light and Coke Zero and will be used across all European markets.
Coke’s Creative Excellence team, which operates from their headquarters in Atlanta, has appointed ATTIK to create the company's official competition identity and global guidelines in support of their sponsorship of the 2010 World Cup in South Africa.
James Sommerville, ATTIK co-founder and creative director said, "It’s great to be involved in a project of this magnitude not only because it involves the highest profile brand in the world and the fact we will communicate our design language to millions of people worldwide, but it’s also football – a subject very close to our hearts."
Each campaign has been designed and created out of ATTIK’s UK office in Leeds; with all creative work overseen by Sommerville who said, "Over the last three years we have undertaken approximately fifty Coke projects where strong design and the ability to communicate Coke’s message to large audiences is a must."