Apple has joined the Blu-ray Disc Association, adding further industry support for the high-capacity optical disc standard.

Apple joined the association Tuesday during a meeting held in South Korea, Victor Matsuda, vice president of the Blu-Ray Disc Group, said at a news conference at the Cebit trade show in Germany.

The Blu-ray association is a group of companies that promote the optical disc standard, which is seeking to replace DVDs for storage and playback of HD content.

Apple's role has yet to be officially announced, but the company is expected to help the association in its efforts to finalize copy protection measures for contents, said Victor Matsuda, vice president of the Blu-ray group.

The association's board members play the most active roles in setting the Blu-ray standard. Other board members include Dell, HP, Pioneer, Philips, Samsung and Sharp.