Adobe announced on Monday that the next version of Flash Professional, due in beta later this year, will allow developers to export their Flash code in a format that allows it to run on the iPhone as a native application. Adobe is keen to offer Flash Player for the iPhone but says it needs more cooperation from Apple to do so. The solution it announced today is a workaround.
It's not the Flash Player for the iPhone that many are hoping for, and the applications won't be able to browse the Web in the way that programs running in Flash Player can. But it does mean that Flash developers won't have to rewrite their applications from scratch for the iPhone, which should expand the pool of applications for Apple's device.
"We believe these apps are good for Apple and good for the iPhone," Adrian Ludwig, a product marketing manager with Adobe's Flash Platform group, told reporters on Monday. "We have no reason to believe that Apple won't love this."
The fact that Adobe doesn't know the answer to that question already suggests there is some tension between the companies, and that a Flash Player for the iPhone will probably not be appearing imminently.
Asked if Adobe worked with Apple to create the new tools, Ludwig said they are "entirely based on technologies that any other developer would have access to."
The tension was also apparent during Adobe CTO Kevin Lynch's keynote at the start of Adobe Max, where he gently mocked the iPhone for not running Flash by comparing it to an old, rotary-dial telephone.
The company is still hopeful it will get a Flash Player on the device eventually, however. Adobe and Apple are close partners in other areas of their business, particularly with creative tools for designers. Observers have speculated that Apple is concerned that Flash Player will offer less that optimal performance on its device.
Adobe submitted seven applications to the App Store that were built with a pre-release of Flash Professional, and all were accepted, Ludwig said. "They all got approved without modifications."