Adobe has announced the company is teaming up with Google and Yahoo improve search results of Web sites based around the company's Flash technology. Adobe is providing optimised Flash Player technology to Google and Yahoo! to enhance search engine indexing of the Flash file format (SWF) and uncover information that is currently undiscoverable by search engines.
The company says that this will provide more relevant automatic search rankings of the millions of Flash-based sitesand other dynamic content that run in Flash Player. Adobe also says that rich Web content producers won’t need to amend existing and future content to make it searchable — they can now be confident it can be found by users around the globe.
The openly published SWF specification describes the file format used to deliver rich applications and interactive content via Flash Player, which Adobe says is installed on more than 98 percent of Internet-connected computers. Although search engines already index static text and links within SWF files, RIAs and dynamic Web content have been generally difficult to fully expose to search engines because of their changing states — a problem also inherent in other RIA technologies.
Google has already begun to roll out Flash Player technology incorporated into its search engine. With Adobe's help, Google can now better read the content on sites that use Flash technology, helping users find more relevant information when conducting searches, according to Adobe.
"Google has been working hard to improve how we can read and discover SWF files," said Bill Coughran, senior vice president of engineering at Google. "Through our recent collaboration with Adobe, we now help Web site owners that choose to design sites with Adobe Flash software by indexing this content better. Improving how we crawl dynamic content will ultimately enhance the search experience for our users."
Yahoo! also expects to deliver improved Web search capabilities for SWF applications in a future update to Yahoo! Search. "Yahoo! is committed to supporting webmaster needs with plans to support searchable SWF and is working with Adobe to determine the best possible implementation," said Sean Suchter, vice president Yahoo! Search Technology Engineering.