Absolute Post’s London office has won the award for ‘best video post production’ at this year’s British Television Advertising Craft awards. The coveted prize was awarded for visual effects work on a viral campaign… not a medium normal synonymous with hi-end post production.
The winning job was Levis Puppet which entailed painstakingly tracking and compositing a greenscreen puppet and 3D helicopters into degraded amateur footage. Absolute was initially asked to keep quiet about the visual effects heavy nature of the job so as to fool the YouTube public into thinking the giant Levis-wearing puppet genuinely had stalked the streets of Reykjavik, rather than revealing that the stunt had been faked by Absolute’s 2D and 3D teams.
The award comes on the back of Absolute’s February 2007 launch in New York which has exceeded all expectations by reeling in jobs from the likes of Epoch, Anonymous Content and HSI. Levis Puppet was directed/produced by the Viral Factory and conceived/scripted by BBH London.
The other nominees in the ‘best video post production’ category were The Mill for Vodafone Raining WatchesRedline.