For Capital Radio’s new commercial, Nodding, which airs across the UK from today, post house Absolute combined three different planes of movements in each and every scene -- a demanding task in only nine days.

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The commercial opens on the interior of a bouncing car as seen from the point-of-view of the driver who’s nodding to Capital Radio’s tunes. The driver turns to the parallel car to see a look of distain. The nodding point-of-view soon stops.
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Each subsequent scene is filmed from the point-of-view of someone rocking to the radio’s music and everything around seems to be jumping in time to its beat. For instance, as the radio listener approaches a café table with a plate of chicken, potatoes and peas, the food bounces up and down on the plate in time with the protagonist’s nodding.
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The ad ends on a guy’s point-of-view being distracted by a woman’s bouncing cleavage.
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