New Designers may be seen as the lesser cousin of the D&AD's New Blood – for graphic design, illustration and animation anyway, for product design it's the leading show in the UK – but there is still much hot new talent on show.

There's a broader feel to New Designers too, with a wider range of styles that adds everything from TV graphics to fantasy book cover art to New Blood's focus on high-end advertising and publishing work.

The more expansive layout of the Business Design Centre in Islington means there's also more work on show per institution – even if the work feels slightly hidden away from the main hall's reinvented tables, baby buggies and supercars.

New Designers runs until Saturday at the Business Design Centre in Islington, London.

In this article are some of our favourite works from the show. Use the slideshow controls above and right to see them.