Hyper Island has announced that September 2015 will see the return of its 30 Weeks program that helps transform designers into company founders.
Described as a hybrid of design college and traditional tech incubator, 30 Weeks made its debut in 2014. The full-time program has been put together by Hyper Island, in partnership with Google and leading design colleges in New York City : The Cooper Union, School of Visual Arts, Parsons The New School and Pratt Institute.
It allows designers to work on their own products and become empowered with the entrepreneurial skills, tech know-how and design ability to create new products and companies.
The success of the initial pilot, which finished in April, means that 30 Weeks will continue for another year and will double the number of seats. The program opens up for 40 designers this year, 20 in each cohort, and gives designers the chance to engage with some of the smartest minds in design, tech, business and venture capital, claimed Hyper Island.
“There has not been anything quite like 30 Weeks before,” said Hyper Island global partnership director Sveinung Skaalnes. "When we announced the first course there was a feeling among the design community that we’d really tapped into an area no one else was focusing on. The success of the current program and seeing the designers develop into founders is something that we are immensely proud of.”
“Design used to be an element added later on in the mix after founding a company,” said Vivian Rosenthal, founder-in-residence at 30 Weeks. “People now passionately and rightly believe design should be there from day one. The results we’ve seen with the first batch of designers is a ringing endorsement of our approach and we can’t wait to see what year two brings.”