The Editorial team (above) behind popular tech sites such as Digital Arts, PC Advisor, Macworld and Tech Advisor have been recognized as the Content Team Of The Year at the 2014 British Media Awards.
Tech Media is the consumer and SMB division of IDG UK, part of the world's leading technology media, events and research company.
The judges praised the team behind Digital Arts, PC Advisor, Macworld, and Tech Advisor for its “commercial aptitude and mastery of publishing across different platforms”.
The award recognises innovation and the ability to produce quality content, regardless of the platform.
The IDG Tech Media team beat stiff competition from BBC Worldwide/Immediate Media’s BBC Top Gear content team, Future Publishing’s TechRadar, Dennis Publishing’s Evo, Hearst’s Cosmopolitan, Vice Media, Metro, and Dezeen.
“I've been convinced that we are awesome for a while. Now the world is catching up!” said Tech Media editor-in-chief Matt Egan.
The Media Briefing reported that the judges were impressed with how the teams at IDG had pooled resources to create a shared resource of editorial staff to compete in a crowded and competitive market. The changes led to a strengthened relationship with audiences and a significant increase in the titles' reach and impact, all achieved with the same editorial resources and cost base.
IDG UK Tech Media communicates with tech- and digital-savvy consumers and professional across online, mobile, print, digital, email and social. It produces 36 different information products across four category-leading brands to 11 million unique users monthly, across 21 million page views monthly. Over the past two years IDG UK’s Tech Media audiences have grown more than 400 percent – from 1.9 million to over 11 million.
IDG UK was also Runner Up in the Commercial Campaign of the Year category, for its HP Business Value Exchange. The judges commended it as “one of the UK’s most innovative, best-planned, best executed and most effective campaigns”.
Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.