D&AD has just introduced free membership to its online creative community for the first time in its 52-year history, and has announced that all members will get access to its new interactive D&AD Awards archive.
The announcement arrived as the organisation launched its redesigned website on 25 March, introducing a new membership structure that opens up the opportunity for everyone to get involved in the community.
Anyone that signs up to D&AD's free membership will get access to the D&AD digital platform, which will soon include a complete Awards archive ranging from the very first Yellow Pencils given out at the D&AD Professional Awards in 1963, all the way through to the latest adverts, designs, campaigns, products, agencies and creative to be presented with the prestigious award.
To begin with, the D&AD Awards archive will date back to 1990, but the full archive is expected to be available online from August.
Those with the free membership will also get complete access to the rest of the D&AD digital platform, which includes the new online community, and offers entry to the Awards and the ability to download briefs and sign up to events.
In addition to the free membership, D&AD also offers a full membership for £12 per month, which comes with a copy of the D&AD Annual and other D&AD merchandise, as well as free entry to the monthly President's Lectures and invitations to VIP events. They'll also get discounts on training courses and selected brands.
For those who've been awarded a Yellow Pencil, the 'Awarded Membership' is available free for one year with additional benefits, but will cost £12 per year afterwards, while winners of the Black or White Pencil or the Presidents Award will be given a lifetime Awarded Membership.
New Blood Memberships tailored for students, tutors and universities are available too.
To sign up for the new free membership option, visit the revamped D&AD website.