Last night saw the announcement of the D&AD Awards 2013 at the Roundhouse in London.

Four of the most prestigious awards, the Black Pencils, all went to projects connected to the public good – though none of them were for charities or traditional NGOs (and two of them were for commercial organisations). 51 'silver medal' Yellow Pencils were also awarded, plus a single White Pencil for projects that have specific social aims.

That the London 2012 Olympics and Paralympics featured heavily in the Awards wasn't much of a surprise, with Black Pencils going to Heatherwick Studio’s truly incredible Olympic Cauldron and the in-house Channel 4 team 4creative's instantly memorable Meet the Superhumans campaign. Meet the Superhumans also won four Yellow pencils.

The most awards went to McCann Erickson Melbourne's Dumb Ways to Die, an animated music video and Tumblr site featuring humorous cartoons of stupid ways to leave this world – including some train-specific ones that were the crux of the safety-promotion project on behalf of Melbourne's Metro Trains. This picked up a Black Pencil and five Yellow Pencils.

Alright, gov?

Following picking up the Design Museum's Designs of the Year Award, the government's masterclass in UX,, picked up the final Black Pencil – proving again that a successful website does not need to use fancy aesthetics to be well-designed.

R/GA's Nike+ Fuelband missed out a Black Pencil but was award three Yellows, while Leica Store São Paulo’s Soul campaign and RSA Film's David promotional film for Prometheus took two Yellows apiece.

Missing out from any Pencils whatsoever were entrants in the Book Design, Magazine & Newspaper Design and Press Advertising.

The White Pencil award went to Droga5 for its Help! I want to Save a Life campaign for Help Remedies, which saw a bone marrow registration form packaged in US-based medical brand Help Remedies's packs of plasters.

Use the slideshow controls above and right to see the Black Pencil-winning work and our pick of the Yellow Pencils – and read more about them in their creators' own words (courtesy of the D&AD). You'll also see shots of the winners collecting their awards from the ceremony last night.

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