Late last year, Adobe acquired Behance, an online portfolio and social network for creatives. Behance's co-founder Scott Belsky took to the stage at Adobe Max conference (above) this week to talk about the future of the service and to share his portfolio building advice.
During his talk, Scott spoke about the challenges that Behance faces, including attribution – something that he thinks the web “sucks” at. He said that Behance is trying to bring attribution back into the online world, by enabling collaborations to show up in many people's portfolios at one time, and by working with other partners and websites including Pinterest in the hopes of improving the way attribution works on the web.
When asked about how Behance could be developed for schools to enable students to share their work and get feedback from other students, teachers and lecturers, Scott said: “Going forward, I'd like to provide and lend this technology in a safe environment.”
“It's never too early to start sharing your work,” he added. “How cool would it be to be able to look back over all your past work from when you were in school? It's something I hope we can spend time on.”
Scott also shared his tips on how to create a successful portfolio on Behance.
4 ways to make your Behance portfolio a success
1. Make your portfolio a story
Belsky believes that the first step to a successful portfolio is to make it tell a story, because this helps attract the interest of potential employers.
Belsky used Adobe MAX to announce that, in an effort to encourage Behance users to share the creative process that goes into their work, Behance is launching Inspiration.is, a new gallery that will feature five projects every week from the Behance portfolios of users that showcase the story behind their work.
2. Add lots of tags
Belsky emphasised the importance of putting tags onto your work to improve discoverability. While he admits that the process can be “annoying,” the more tags you have on an image, the more likely you are to be found.
3. Use high-res images
Belsky also noted that it's good to put high-res images on Behance. He highlighted that high-res images are sometimes avoided online to prevent piracy, but he also reminded the audience that Behance has explicit copyright settings. “I believe that the benefits outweigh the costs,” he said.
“The only alternative is to not show your work. But the benefits of exposure and the opportunity may out way the costs.”
Belsky suggested that, in the future, Behance may bring its users technology that enables them to search the web for their image and tell you where it's being used.
4. Be a good team player
His final tip about how to create a good Behance portfolio is to show that you're a good team player by giving credit and attributes to those who've helped you.