Insight: Reading Room
Accessibility and usability gurus, interactive agency Reading Room reveals its passion for keeping user interaction at the heart of Web site design.
Features
-
-
How real do you want your reality?
With a steady, almost religious drive towards photorealism in animation and CG work, aren’t we in danger of losing out on something vital – art and our interpretation of the world?
-
Living dolls
Gamers demand realism, and with next generation consoles on the way, ragdoll physics technology is making lifelike human movement a reality.
-
Aardman boogies up for Robinsons TV ad
Aardman Animations unleashes jiving juice, painstaking created in Alias Maya and After Effects, in Robinsons Orange Fruit Squash commercial.
-
Is everyone creative these days?
The digital doors of design and production have been thrown wide open with the tools of our trade now commonplace and accessible to all.
-
The 25 Best Effects Movies
The secret histories of the twenty-five best-ever movie special effects.
-
Levis Girls online
Levi’s Europe kick-started the spring season with a fresh new look and new sections including a women’s section on its Lateral-designed site.
-
Turf war: Is 2D animation dying?
With the success of 3D in the cinema thanks to Pixar, is Hollywood and the future of animation firmly set on the path to 3D? In short, are the days numbered for 2D cel-based animation?
-
Insight: Unit9
Digit talks to digital media agency unit9 about its award-winning Web sites and Flash animations, and it plans for future growth.
-
3FMs musical makeover
Three stylish spots herald a new look for Dutch radio station 3FM with Brazilian post/fx houses Nakd and Lobo conjuring up some magic tricks.
-
Have I got fake news for you
With the world increasingly represented as digital data and images as pixels, the desire to rework our visual past and present has never been greater.
-
Perfect Pics to Perfect Pixels
Image Advice calmly explains why what should have been your favourite picture of all time appears to recreate the vision of a guy whose specs got knocked off when he fell down after drinking eight pints of strong lager.
-
Altered Dimensions
Rob Chiu’s Dimensions – a short film about mental health – uses different techniques to animate the experience of schizophrenia.
-
The Mill plays pinball wizard for Ford
Ford Fiesta’s TV ad see the miniaturized car racing around a giant pinball table courtesy of The Mill’s Flame artist Barnsley and some almost invisible 3D effects.
-
8mp wonders of the world
As digital photographers become more demanding, we checked out a new batch of 8mp cameras from Canon, Konica, Nikon and Olympus set to vie for your cash.
-
Mars bars today's PC
Each US Mars lander cost $545m. Yet for all that cash, NASA got a computer with just 128MB of RAM – barely enough to run Windows XP.
-
MPC creates saucy 3D chef
The Moving Picture Company’s team of animators rose to the challenge of creating a flamboyant and eccentric caricature of a French chef to act as the brand identity for Schwartz Real Paste sauces.
-
Creativity is off the starting grid
It’ll be as useful as a gift-wrapped cow at a vegetarian’s birthday bash.
-
Britney vamps for Toxic
Britney Spears’ video for her latest single Toxic casts the star in the role of a femme fatale out to wreak revenge on a cheating ex-boyfriend. Directed by Joseph Kahn, the video pitches Spears into several roles.
-
Catalyst sets Tony swinging online
Celebrating the release of Spiderman 2, the latest online 3D game for Kellogg’s Frosties sees Tony the Tiger swinging through the city.