Printmaking in Paris was at its highpoint from 1890 to 1905 – a time in which prints were raised to the level of high art and only seen in private collections, theatres and exclusive galleries - but also decorated the city's boulevards and cafe walls. Prints were designed for elite private collectors, but also for the masses.

It was a unique time where avant-garde art was combined with the everyday life of modern Parisians. Artists not only threw themselves into the work of high art, but also what was considered lower art forms – such as decorative designs, prints, posters and magazine illustrations.

Image: Henri de Toulouse-Lautrec’s December 1891 poster for the dance hall Le Moulin Rouge. Three thousand copies of this advertisement were displayed in the streets of Paris, making Henri de Toulouse-Lautrec famous overnight, and seen as one of the greatest print designers of all time.

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