What makes a great image great? While an ideal balance exists between the composition, lighting, subject, and complexity of the shoot, the most effective images are those that also deliver creativity, passion and originality.

In this feature, Getty Images art directors discuss the elements of images included in Getty Images Prestige – a hand-picked selection of the world’s most powerful imagery.

Getty Images' editors, art directors and photographers have come together to produce an exceptional series of images. As well as using their practiced curatorial eyes, the creatives behind the selection have analysed the millions of searches and sales that have taken place on the Getty Images website over the past year – and commissioned, shot and curated photography to fulfil the needs behind these requests and the underlying visual trends that drive them.

Prestige images are also available for exclusive licence, so their use can be as unique as the photos themselves.

Download this image: Woman covering face with hand, portrait (Digital Enhancement)

Read on to hear art directors discuss the appeal of their favourite photos and how creatives can use them to their best effect.

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