Author: Mimi Launder
Author: Here are the thoughts behind production company Laundry!'s bonkers launch video for the FXX Simpsons marathon.
Totally wild visuals meshed the Simpsons family and the rest of Springfield into a screaming, grumbling, chuckling, doughnut-laden mess, stirring in audiences the kind of psychedelic, bewildering but wonderful feelings you might experience after, indeed, watching every Simpsons episode ever. In one sitting.
Though working with a brand as culturally iconic as The Simpsons is surely incredible, Laundry explain on their Behance that it has its challenges: first, keeping the same nostalgic Simpsons look, shape and feel that we all know and love, whilst transforming the old family into something fresh and alluring.
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