Author: Michael Burns
MPC's VFX help guide viewers on an ethereal journey towards the perfect bed in this Ikea ad.
Created by Mother with Juan Cabral directing, the film showcases Ikea beds suspended far above the earth and a girl tumbling through them on her dreamlike journey to the perfect bed.
MPC’s VFX team collaborated with production company MJZ, Juan Cabral and Mother, creating detailed matte paintings, adding CG beds and embellishments and compositing elements including the NASA rocket and plume.
Use the slideshow controls above and right to find out more and view behind-the scenes-images.