Top 20 visual-effects pop promos
Pop videos are now valued in many cases as a higher art form than the music track they are helping to promote. Digit reveals the increasing role of VFX in their creation.
Features
-
-
King Arthur
Cinema’s latest take on the story of King Arthur transports us back to the world of ancient Britain courtesy of some super cool visual-effects by Cinesite. Visual effects supervisor Matt Johnson reveals all.
-
Brainstorming
Thinking creatively is a skill that needs to be mastered if you’re to excel in meeting a design brief. Digit spoke to top UK creative talent to discover how they brew up a brainstorm.
-
Passion for Kia car
Passion Pictures' Pete Candeland teams with illustrator Pete Fowler of Super Furry Animals fame for an animated Kia car commercial.
-
Enter the reel world
Digit speaks to first-time and experienced independent filmmakers to find out how to get your feature films on the big screen.
-
Dieselfx thrills with Driv3r action film
Dieselfx helped Ridley Scott Associates bring some game action to life in a Hollywood-style action-film promotional short for Atari’s Driv3r.
-
Profile: Peter Molyneux
The Godfather of the British Gaming Industry speaks exclusively to Digit.
-
True types
With an unchecked explosion in computer fonts, are we at risk of losing all sense of the true art of typography? Digit asked leading type designers to spell out how best to use type in today’s hypervisual age.
-
Design Classic #4: The Mini Cooper
The Mini Cooper proved the little car that could – mixing the kind of design innovation that would make the iPod jealous, and a lifestyle attractiveness that saw it catapulted to the upper echelons of celebrity endorsement. Today, the Mini Cooper is as iconic as ever.
-
Insight: Passion Pictures
Digit gets the low-down on leading animation studio and film production company Passion Pictures.
-
The CG art of Onimusha
Hailed as the greatest CG sequence ever made for a video game, the CG for Onimusha 3 took 260 people one and a half years to create. Robot Japan gave Digit an exclusive look at how it was done.
-
The state of Web 3D
There’s a way to go before we can visit an online 3D corner shop, but Web 3D continues to develop, and is an increasingly intriguing technology.
-
A Bug's Life in 2D
Uli Meyer Animation skillfully combined 2D animated roach characters with live-action sets and actors for a colourful TV commercial for Raid.
-
Insight: Mook
Interactive design agency Mook explains its formula for success and the three simple rules for making interactive content successful.
-
Inside the 3D Mummy
Thumbprint Animation helps bring the story of an Egyptian priest to life with 3D reconstructions of a 3,000-year old mummy and the city of Karnak.
-
Eden FX - Hellboy
Digit feels the heat with a behind the scenes report on the visual effects for Hellboy.
-
Animation nation
It’s official. The rule of 2D animation is over – and 3D output is the new king of cartoon roadrunners and comedy slapstick. So, what’s the future for animation in the UK and Europe?
-
Design in 3D
After years of speculation, the 3D display might soon be upon us. Digit checked out the technological advances that could make it happen.
-
F.stop's CG/live action mix
Produced for the UK Film Council’s DV Shorts scheme, Hot Knife Digital Media blend CG with live-action in a tale of a mad scientist who invents a strange camera, and his robotic helper.
-
Gaming heaven
The Electronic Entertainment Expo (E3) is the major event of the year for the video games industry. Digit takes a look at the major developments at this year's show.