2016 was the year of the people - the consumer - when it came to brand redesigns. Companies reassured the public it was them who inspired the change, whether or not the new aesthetics were publicly praised or ousted.

Designs used bold colours and vector shapes, and true to all effective digital marketing, the redesigns were splashed across all social media platforms. 

2017 looks set to follow suit with BBC Three's redesign by Studio Output rolling out with interchangeable palettes for digital and broadcast environments. 

We take a look at some of the more controversial and radical logo redesigns, beginning with Calvin Klein's new logo.

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