2016 has been the year of the people, the consumer, when it comes to brand redesigns. Companies have reassured the public it was them who inspired the change, whether or not the new aesthetics were widely praised or ousted.

Designs have been bold and simple, and true to all effective marketing in the modern world, the redesign has been splashed across all social media platforms. 

We take a look at some of the most controversial and radical logo redesigns of 2016, beginning with Kodak.

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