Books with your child's name printed in them – or through them – are nothing new, but the project offers a level of personalisation we've not seen before – making them the must-have purchases for those of us with children in our lives of our own or others.

Their two picture books – The Girl Who Lost Her Name and The Boy Who Lost His Name – follow a central character who wakes one day unsure of what their name is. Over a series of chapters they meet characters to acquire letters that build up to spell their own name. The order of chapters – and which chapters you see – depends on the name of your child – so my daughter Alice will get a completely different story to her friend Bobby. There's also more than one chapter possibility for each letter, so my son Adam gets to meet an Angel and an Aardvark (as well as a Dragon and a Mermaid).

The level of personalisation is also great if you have a child with an unconventional name (or spelling).

The project brought together writer David Cadji-Newby, illustrator Pedro Serapicos with co-founders Asi Sharabi and Tal Oron – three fathers and an uncle respectively. As well as the words and illustrations, the team also set up a website that lets you create the book and preview how it looks – and then order it via a print-on-demand service.

We sat down with Asi to find out more about the project.

Use the slideshow controls above and right to read the interview and see more images of the books.

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