Monday 14 Jul 2008
Each year, D&AD's New Blood draws thousands of submissions from creative arts graduates across the country for a showcase exhibition that celebrates the hottest new design talent. Digital Arts samples the best of the bunch.

JASON KERLEY
TITLE: UNTITLED
COLLEGE: THE ARTS INSTITUTE AT BOURNEMOUTH
COURSE: BA (HONS) ILLUSTRATION
Kerley's project explores how we perceive reality and questions our assumptions of our own perceptions of reality; the full project used installations and participatory events to construct the images.
e: jlardner@aib.ac.uk
w: www.jasonkerley.co.uk

DIMA AZEM
TITLE: VISUAL SYSTEMS
COLLEGE: UNIVERSITY OF BRIGHTON
COURSE: BA (HONS) GRAPHIC DESIGN
One in a series of five photogram record sleeves. The visuals for the records were created using a system based on the names of the bands.
e: dimaazem@gmail.com

LEITH ALDEIBS
TITLE: HOMESICK
COLLEGE: STOCKPORT COLLEGE
COURSE: BA (HONS) DESIGN AND VISUAL ARTS, ILLUSTRATION
This piece, from a half-Kuwati, half-Italian student, is part of a series exploring the experience of artists and designers with mixed heritage who work in foreign countries. "Living and working in the England has made me a cultural hybrid," says Aldeibs.
e: laithtem@gmail.com

JACK GILBEY
TITLE: GRAPHIC VERNACULAR IN TRANSPORT
COLLEGE: KINGSTON UNIVERSITY
COURSE: BA (HONS) GRAPHIC DESIGN
This project is a catalogue displaying a collection of transport-related ephemera and signage with distinctive vernacular typography. The items are presented through a series of die-cut pages which display both sides of each item and allow the viewer to ‘handle’ the objects as a collector would. The die-cut pages are interleaved with pages that provide information about each item.
e: jackgi@btinternet.com
w: www.jackgilbey.com

GARETH DAVIES
TITLE: SCAFFOLD
COLLEGE: DUNCAN OF JORDANSTONE COLLEGE OF ART & DESIGN, UNIVERSITY OF DUNDEE
COURSE: BA (HONS) GRAPHIC DESIGN
Part of a submission to the International Society of Typographic Designers' annual Student Assessment Scheme, investigating the life and works of 'Mersey beat' poet Roger McGough, who was in the band Scaffold.
e: gydavies@gmail.com
SEAN SIMMONDS
TITLE: FREEDOM
COLLEGE: SHEFFIELD HALLAM UNIVERSITY
COURSE: BA (HONS) GRAPHIC DESIGN
This work is part of a series of books and posters exploring the concept of freedom. What does it mean to individuals, to states, local communities and the world?
e: seans-007@hotmail.co.uk
EDWARD NUGENT
TITLE: TAKE PART TYPEFACE
COLLEGE: SOUTH EAST ESSEX COLLEGE
COURSE: BA (HONS) GRAPHIC DESIGN
A typeface created by stretching elastic bands over nails, to create letter forms. The design allows people to take part and experiment with the elastic bands, creating their own unique letters. The piece gives the audience a hands-on interaction and lets them create their own typography.
e: blade_ed@hotmail.com

RIC CAIÑA
TITLE: FEEL THE POWER OF OFF
COLLEGE: STOCKPORT COLLEGE
COURSE: BA (HONS) DESIGN & VISUAL ARTS AND
MULTIMEDIA DESIGN
This short animation encourages people to turn appliances off from standby. The witty full-CG short features a dozy robot who is harrassed by the standby lights of his appliances.
e: ric@cranialchii.com
w: http://cranialchii.com

PHIL BLACKWELL
TITLE: JAN MILLENDROP/COMMUNICATING
COLLEGE: SHEFFIELD HALLAM UNIVERSITY
COURSE: BA (HONS) GRAPHIC DESIGN
Jan Middendrop wrote in Baseline (issue 52) that communication design is not functional when it is not interesting. Phil Blackwell uses this theory as a point of departure, experimenting with the use of light and movement, and methods of capturing and presenting these elements as communication design. The piece was created by exposing photographic paper to the surface of a computer monitor, thus capturing an animation and returning it to an analogue output.
e: philip.blackwell@gmail.com

DONGCHAN SHIN
TITLE: IMAGEPLANET
COLLEGE: KINGSTON UNIVERSITY
COURSE: BA (HONS) GRAPHIC DESIGN
This is an optimized image-search interface. Instead of relying on the file name of the image, this interface uses different visual elements for the search. These include colour, composition (which could be drawn by the user), similarity (to an image provided by the user), and tags. A sphere of images will roll endlessly to every direction, showing more available images. The user can customize different search tabs for different angles of the sphere's rolling motion. When the user’s cursor approaches a tab, the sphere will be rolled over from that angle to show more available images on the other side. By arranging different search settings simultaneously, the user can simply hover over the sphere in different directions in order to find the appropriate image.
e: dcdshin@hotmail.com

XANDER ASHWELL
TITLE: UNTITLED
COLLEGE: DE MONTFORT UNIVERSITY
COURSE: BA (HONS) GRAPHIC DESIGN
This photographic project is based on artists’ workspaces. The theme is explored through geodesic structures, making use of photography as a 3D experience.
e: info@kidscruff.co.uk
w: http://kidscruff.co.uk/folio

JOANNE ALDRIDGE
TITLE: IT’S OK, IT’S BLUE
COLLEGE: SOUTH EAST ESSEX COLLEGE
COURSE: BA (HONS) GRAPHIC DESIGN
This project is a series of four booklets to promote making things ourselves. They include the perceived feminine skills of baking, sewing, horticulture and letter-writing. The booklets invite men to participate too, as they each contain an element of blue. Using typography created through die-cutting, typewriters, embossing and punched holes, instructions are given on how to make each item. The instructions can sometimes be hard to read, reflecting the mass-production of consumer goods that make it virtually unnecessary for us to make things ourselves by hand.
e: joaldridge@hotmail.co.uk
w: www.flickr.com/photos/joaldridge

SARAH JONES
TITLE: PENGUIN BOOK COVER: ON THE ROAD BY JACK KEROUAC
COLLEGE: STOCKPORT COLLEGE
COURSE: BA (HONS) DESIGN & VISUAL ARTS – GRAPHIC DESIGN
Two designs for the cover of Jack Kerouac's Beat generation novel On The Road.
e: sjones-1986@hotmail.co.uk

SILVIA SELLA
TITLE: THE MIDAS TOUCH
COLLEGE: SOUTH EAST ESSEX COLLEGE
COURSE: BA (HONS) GRAPHIC DESIGN
“Midas, king of Lydia, swelled at first with pride when he found he could turn everything he touched into gold: but when he beheld his food it grow rigid and his drink harden into golden ice then he understood that this gift was a bane and his loathing for gold cursed his prayer.”
e: silviasella@yahoo.it
w: http://silviasella.blogspot.com

ALICE DUKE
TITLE: 12 BROTHERS
COLLEGE: EDINBURGH COLLEGE OF ART
COURSE: BA (HONS) VISUAL COMMUNICATION
This illustration is based on the Brothers Grimm's fairytale about 12 brothers who are transformed into crows. The image was created through drawing, digital colour and photographic textures.
e: alice.naomi.duke@gmail.com
w: www.aliceduke.com
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paintings & illustrations, mostly, which i upload to flickr.RT @fragmentedm
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Yes. I usually put them up on my #deviantart account for feedback on how to improve.RT @spialelo
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