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Newangle for interactive exhibitions

Tuesday 22 Nov 2005

Combining the latest in interactive technology with 3D immersive environments, Newangle’s interactive exhibits for the National Waterfront Museum are set to wow.

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In a £30 million building designed by Wilkinson Eyre Architects, the National Waterfront Museum in Swansea opened its doors to the public in October. Celebrating Wales and its industrial heritage, the museum uses more than 100 audio-visual exhibits, 36 state-of-the-art interactive displays, and hundreds of artefacts to tell the story of Welsh industrialization through the eyes and words of the people who were there.
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Fifteen themed display areas allow visitors to the Museum to explore the impact of the Industrial Revolution on people’s lives, then and now.
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Working in close partnership with exhibition designers Land Design, multimedia and interactive agency Newangle took the role of lead creative and project management company for all the AV productions at the Museum. It headed up a team of companies working on the exhibits, including ISO and Studiosimple.
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Having established its credentials for working on large-scale projects in a previous job with Land Design for the National Maritime Museum in Cornwall, Newangle was invited to the five-way competitive pitch. With the job in the bag, work began in January 2004 and ended in June 2005 with the installation of exhibits taking place through August and September.
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According to Jayne Hobart, senior project manager at Newangle, the original brief called for 94 AV programmes, 15 introduction sound posts, and 15 area soundscapes – with all programmes to be available in English and Welsh. By the end of the job, Newangle had produced 90 AV programmes along with the same number of audio exhibits as the original brief.
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“The durations altered so we did end up producing more in terms of amount of material but less in terms of actual numbers of programmes,” she explains.
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The first two months of the project were spent exploring solutions that met both the client’s and design team’s objectives, and identifying specialist suppliers and interface providers. Newangle’s creative team began by visiting the site to examine with Land Design how the exhibits would work in spatial terms and the value of the interactivity.
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Land Design was particularly interested in using a variety of interfaces for the exhibits and interactive techniques to encourage visitors to explore each one in turn. Early on in the design development process, Newangle tested a range of hardware, interactive devices, joysticks, and screens to be used at the museum.
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“We’re always trying to make programmes that aren’t just operated by pressing a button, but which might use virtual interactivity, gesture, sensors, and other options like that,” says Simon Rice-Oxley, senior producer.
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“At this point in the project, we’re trying to determine the best way to use interactive language to access the content, the value of interactivity to understand content and the spatial arrangements for each of the exhibits.”
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<h2>Six of the best</h2>
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