HOME | ABOUT | CONTACT | Magazine
Search:

Inspiration for digital creatives

NEW! Topic Zones

Digital Arts cover

Buy latest issue NOW!

NEW ADVENTURES IN DIGITAL PAINTING
REMIX YOUR ART
VINTAGE HALFTONES
COMIC ILLUSTRATION
SURREAL PORTRAITS
WATERCOLOUR VIDEO EFFECTS

PLUS - £300 OF STOCK IMAGES

EDIGIT SIGN-UP

The twice-weekly newsletter with all the latest creative news, reviews, and features



More info...


ipad

The Complete Guide to the iPad

Packed with tips and tricks, the top 50 apps you must download & over 80 pages of step-by step tutorials.
Buy NOW for just £5.99, a saving of 40% off the retail price.

Pitch perfect

Monday 30 Apr 2007

Pitching is mission critical for design agencies – get it right and you land the job. Digit looks at how to create the perfect pitch.

border=0 /><BR></div> </p> <p> For many, public speaking – even if it’s addressing a handful of people in a room – is the stuff of nightmares. But what if your livelihood depends not only on addressing senior executives, but wowing them with your craft and insight? </p> <p> For designers and creative agencies, pitches and presentations are the means by which new clients are won and existing ones retained, and mastering this art goes way beyond important. It’s mission critical. </p> <p> On this subject, one truth shines brighter than any other: there are no short cuts or easy-fit solutions. </p> <p> <p> “A one-size-fits-all approach isn’t going to win you much business,” confirms Tom Chapman, director of London multimedia agency Creative Cherry (<a href="http://www.creativecherry.com" target="_blank">www.creativecherry.com</a>). </p> <p> <div class=inlineimage><img src=@digital_arts on Twitter.


Submit to: DiggDigg deliciousDel.icio.us redditReddit

What is this?


Promotions

alt content

Corbis Introduces £5 Web and Mobile Resolution Photos as New Research Finds Interesting Pictures Make Online Ads More Effective.

Click here for more information

Search features

Latest Features

Back to Index...

Latest News

More news...

Latest Tutorials

More tutorials...

Latest Reviews

More reviews...

border=0 /><BR></div> </p> <p> <h2>A sense of theatre</h2> </p> <p> Pitches and presentations straddle a strange zone between business meeting and theatre, and occasionally they tip over into farce. Tom Chapman, director of London multimedia agency Creative Cherry, recall one such episode. </p> <p> “I’ve seen many pitches fall flat for various reasons, but probably one of the most bizarre was the time when a senior account director for a blue-chip client turned up at a £7 million pitch wearing full fancy dress. </p> <p> “Unfortunately, he’d omitted to tell any of his team, or the client. The pitch was lost (along with his dignity), and safe to say, he’s never lived it down.” </p> <p> Meanwhile, Adam Devey Smith, managing director of identity and branding agency The One Off, recently delivered his own brand of theatre. </p> <p> “I presented a holiday concept to Lunn Poly with a room lit like a beach, sun loungers for the clients, and ambient waves and crickets from Tenerife in the audio.” </p> <p> But sometimes, the theatre can be unplanned – and unwelcome, as discovered by Ben Terrett, founding partner of The Design Conspiracy. </p> <p> “I was invited by a famous medical institute to pitch to design some literature for them. I arrived hungover on the morning after my birthday. The meeting went OK, until the client asked, ‘Would you like to see the brains?’. On autopilot, I said, ‘Yeah, sure’. </p> <p> She took me into a room filled with real brains, in jars. Wall to wall, ceiling to floor. Someone in a lab coat was even slicing one up. I made my excuses, dashed outside and threw up in the nearest bin. Strangely, we didn’t end up working with them.” </p> <p> <div class=inlineimage><img src=

Top10

Top10.com: broadband & mobile phones
Looking for cheap broadband or mobile phone deals? Compare offers on broadband, mobile broadband, mobile phones and more. Top10 is the UK’s most popular telecoms comparison site. Compare & Share at Top10.com

Shutter Stock

Picture it Found
Shutterstock is the largest subscription-based stock photo agency in the world. Every day we add thousands of photographs, illustrations, and vectors to our outstanding collection of premium, royalty-free images. 10% off your subscription with coupon code: DER410

Job Board

Online recruitment for the UKs creative sectors
Recruiters: Search users CVs and portfolios or post your job all from the online comfort of your desk.
Candidates: Find 100's design, digital, creative, new media and web jobs or upload your CV and portfolio and let employers find you!

HOME | TERMS & CONDITIONS | ABOUT | CONTACT | ADVERTISERS | All contents ©IDG 2010 by IDG Network
Top of page TOP