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Adolescent TV

Monday 23 Apr 2007

An out-of-the-blue email from Nicktoons to US studio Adolescent invited the team to create “the bad cousin of Nickelodeon”.

border=0 /><BR></div> </p> <p> Nicktoons, Nickelodeon’s cartoon network, is a haven of crazy, wacky entertainment that is tuned into to its teenage audience. </p> <p> And, with a track record of genre-defining programming, it required an equally left-field approach to its programming idents. </p> <p> Enter New York’s Adolescent – which has previously worked with the likes of MTV, VH1, Sony Pictures, and Puma – and its latest offering in channel branding. </p> <p> We had a surprise email from Nicktoons to see if we were up for making some new spots for them – and how could we resist?” says Adolescent’s creative director Man-Wai Cheung. </p> <p> “Nicktoons give us a loose brief that they needed a new family of spots to update the current spots that has been airing. It needed to be crazy, over the top, the bad cousin of Nickelodeon. </p> <p> “Aimed at teenage boys, the spot needed to give the viewer’s eyes a serious workout and to communicate that it is time to have a good laugh. The challenge was to create something new that can live in the brand.” </p> <p> <div class=inlineimage><img src=@digital_arts on Twitter.


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border=0 /><BR></div> </p> <p> <b>Project:</b> Nicktoons<BR> <b>Client:</b> Nickelodeon<BR> <b>Studio:</b> Adolescent, <a href="http://www.adolescent.tv" target="_blank">www.adolescent.tv</a> </p> </div> <div id="articleFooter"> <div class="alternativeReview" align="center"> <p> <a href="/features/index.cfm?featureID=1587&page=1&pagepos=3">«previous</a> | <a href="#Applicaton.url#/features/index.cfm">Back to index</a> | <a href="/features/index.cfm?featureID=1584&page=1&pagepos=1">next»</a> </p> </div> </div> </div> <div id="rightColumn"> <!-- begin ad tag --> <div class="adContainer skyscraper" id="topSkyContainer"> <script type="text/javascript" src="http://ad.uk.doubleclick.net/adj/digitalartsonline.co.uk/features1;kw=;tile=2;sz=120x600,160x600;ord=1283461500435?"></script> </div> <noscript> <a href="http://ad.uk.doubleclick.net/jump/digitalartsonline.co.uk/features1;kw=;tile=2;sz=120x600,160x600;ord=1283461500435?"> <img src="http://ad.uk.doubleclick.net/ad/digitalartsonline.co.uk/features1;kw=;tile=2;sz=120x600,160x600;ord=1283461500435?" border="0" alt="" /> </a> </noscript> <!-- end ad tag --> <p> </p> <!-- begin ad tag --> <div class="adContainer skyscraper" id="topSkyContainer"> <script type="text/javascript" src="http://ad.uk.doubleclick.net/adj/digitalartsonline.co.uk/features2;kw=;sz=120x600,160x600;ord=1283461500435?"></script> </div> <noscript> <a href="http://ad.uk.doubleclick.net/jump/digitalartsonline.co.uk/features2;kw=;sz=120x600,160x600;ord=1283461500435?"> <img src="http://ad.uk.doubleclick.net/ad/digitalartsonline.co.uk/features2;kw=;sz=120x600,160x600;ord=1283461500435?" border="0" alt="" /> </a> </noscript> <!-- end ad tag --> <br /><br /> </div> <!-- this non-breaking space is needed for IE/Win to display the background -->  <div class="separator"><!-- xxxxxxxxxxxxxx --></div> </div> <div id="footer"> <style type="text/css"> #sponsoredLinks{ padding : 0 10px 10px 10px; text-align:left; width : auto; height:1%; } #sponsoredLinks dl img { margin-right : 10px; } #sponsoredLinks dl a{ text-decoration:none; } #sponsoredLinks dl a:hover{ text-decoration:underline; } #sponsoredLinks h3 { text-transform : uppercase; } </style> <div id="sponsoredLinks"> <h3>Digital Arts MARKETPLACE</h3> <dl> <dt><a href="http://www.ciao.co.uk/" target="_new"><img src="http://media.digitalartsonline.co.uk/cmsdata/sponsoredLinks/ciao.gif?201004169" border="0" alt="Ciao" align="left" /></a></dt> <dd> <p style="margin-bottom: 0;"><a href="http://www.ciao.co.uk/Digital_Cameras_5302351_2" target="_new"><strong>Digital Camera Reviews</strong></a><br />On Ciao you find consumer reviews on digital devices like digital cameras including components like <a href="http://www.ciao.co.uk/Memory_Cards_5302355_2" target="_blank"><strong>memory cards</strong></a>, <a href="http://www.ciao.co.uk/Camera_Lenses_5302485_2" target="_blank"><strong>camera lenses</strong></a> and <a href="http://www.ciao.co.uk/Camera_Filters_5302486_2" target="_blank"><strong>camera filters</strong></a>. You can even find reviews on the latest <a href="http://www.ciao.co.uk/Digital_Photo_Frames_5302120_2" target="_blank"><strong>digital photo frames</strong></a>. Compare prices of your favourite digital product.</p> </dd> <div style="clear: both; height: 10px;"><!-- x --></div> <dt><a href="http://ad.doubleclick.net/clk;227415994;49530731;o?https://secure.logmein.com/welcome/default.aspx?originid=8542&destination=/UK/welcome/access/fasteasy/13/&WT.mc_id=7236" target="_new"><img src="http://media.digitalartsonline.co.uk/cmsdata/hotspots/3217278/Logmein-Logo.jpg" border="0" alt="LogMeIn" align="left" /></a></dt> <dd> <p style="margin-bottom: 0;"><a href="http://ad.doubleclick.net/clk;227415994;49530731;o?https://secure.logmein.com/welcome/default.aspx?originid=8542&destination=/UK/welcome/access/fasteasy/13/&WT.mc_id=7236" target="_new"><strong>Access your Mac from anywhere, anytime.</strong></a><br />With LogMeIn Pro² for Mac, you can remotely connect to your Mac from anywhere at any time from any computer with an Internet connection to access files, check mails, and even troubleshoot issues. <a href="http://ad.doubleclick.net/clk;227415994;49530731;o?https://secure.logmein.com/welcome/default.aspx?originid=8542&destination=/UK/welcome/access/fasteasy/13/&WT.mc_id=7236" target="_blank"><strong>It

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