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Wednesday 12 Apr 2006

The UK’s creative industry is notoriously London-centric. But creativity isn’t the sole preserve of a select clique in the capital, and many design agencies are thinking big outside the big smoke.

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For many designers, joining the creative community in London is the ultimate aim. London is the centre for much of the UK’s commerce, and the creative industry is no exception. But a London-centric creative industry doesn’t mean design can’t thrive outside the capital.
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However, starting a creative business is a tough job wherever you’re based, but it can be even harder if your company is isolated from the creative and industrial centre. And, the London creative scene can be elitist and condescending towards design companies outside the capital’s clique.
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<p>
The London bias is about more than just snobbish attitudes – it’s about the way the industry is structured. London is the capital, and home to many of the sought-after blue-chip clients. It’s where national and international media is concentrated, where policy decisions are made, and where foreign companies look first when setting up shop in the UK.
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Being at the centre of a fast-moving city is an advantage – you spend less time travelling, and you can get work through socializing with people whose job it is to commission.
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<p>
London has its downsides too. The packed transport, overpriced office and living spaces, and worked-up atmosphere can take their toll, and make your life less fun than it ought to be. The insular nature of the creative industry in London can be a turn-off, and many creatives are reluctant to immerse themselves in what can be a self-absorbed scene.
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<p>
Despite London’s tremendous size, not everyone thinks that the best jobs are only available to urbanites in the South East. But if you’re going to shun the Hoxton or Soho sets, you need to plan your strategy.
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<h2>Net benefit</h2>
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