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Diet Coke shell out

Wednesday 23 Feb 2005

Meet Diet Coke’s new secret weapon. Follow Tort’s adventures as he skateboards, dances along a keyboard and whooshes down the Diet Coke ribbon. The Mill’s Stephen Venning explains.

border=0 /><BR></div> </p> <p> What’s great about a concept like this is it’s very engaging and personal. You can’t help but put the tortoise into everyday situations and find it amusing. And like most mere mortals, Tort’s heading for an embarrassing crash on his skateboard.” </p> <p> The head of 3D at The Mill, Stephen Venning, enjoyed working on Diet Coke Tortoise, not least because of the character’s quirkiness. “The intention was to create a character that wasn’t too cartoony, almost slightly awkward; behaving like a real tortoise would on a skateboard … if only he had half a brain.” </p> <p> Fortunately, although the skating tortoise might not have a brain, the creative lot at The Mill do. “Initially we were approached by the agency VCCP and the production company to discuss what the best way of creating the TV commercials was,” explains Venning. </p> <p> “One element of this solution was to create a fully photoreal tortoise in CG. So it was only natural, I suppose, that when the agency was looking for ways of producing other elements of the campaign – the billboard and the online animations – we felt that if we could increase the size of our animation team we’d be able to create all the animation required.” </p> <p> <h2>Whippin’ Piccadilly</h2> </p> <p> <div class=inlineimage><img src=@digital_arts on Twitter.


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border=0 /><BR></div> </p> <p> <P><BR> <b>THE BEST COMMENT WAS THAT THE CG TORTOISE LOOKED BETTER THAN THE REAL ONE. WHICH IS KIND OF ODD</b><BR>STEPHEN VENNING </p> <p> <div class=inlineimage><img src=
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