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Good Technology

Wednesday 01 Sep 2004

Celebrating a decade in the digital-media industry this year, Good Technology takes time out to talk to Digit about its successes and how the industry has changed from the early days of Internet.

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In the world of new media, ten years is a long time. From the early days of the Internet, which spawned thousands of agencies offering online marketing and design services, through the boom and bust of the dot.com years to today’s more sophisticated brand marketing approach, it’s rare to find a company that’s survived the pace. Founded in 1994 by chairman Richard Davies, Good Technology is one such agency.
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Having spent ten years previously working in the music industry as a marketing manager at EMI, PolyGram and MCA record labels, Davies founded Good Technology in early 1994 as a consultancy to educate and advise, mainly recording artists, on how to exploit the fast evolving global medium of the Internet.
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Today, with a team of over 50 people and offices in London and Barcelona, the company’s focus is on bringing consumer brands to life through all digital channels says Davies. “Our aim is to maximize the benefits of this medium, challenge accepted thinking, and combine excellence in strategy, creativity and technology to achieve our goals,” he says.
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Guitar classic

“The name Good Technology was taken from a song by the Red Guitars that somewhat cynically highlighted the advancements of technology in the modern world. It may or may not have been appropriate but at the time it seemed a relevant and intriguing name to go under, and also communicated the fact that we specialize in technology,” explains Richard Davies, chairman and founder of Good Technology.

“I very rarely come across anyone who remembers the band let alone the song now, however I'm proud of our musical heritage even though the business has significantly moved on and branched out,” he adds.


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