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Inside the creative mind

Monday 27 Apr 2009

Five international digital artists reveal exactly how they created astonishing commercial, personal and exhibition work.

In a world where techniques, step-by-step advice, and how-to guides are available everywhere you look online, it’s hard for any experienced creative not to disassemble any creative output into a series of menu selections, settings, and stages in Photoshop.

But how are great digital images really created? What are the thought processes and creative inspirations that germinate a seed from initial idea into full bloom? Digital Arts asked a group of international designers to open the door on their creative processes: the results are inspiring.

Five digital artists who work predominantly in Photoshop – but whose styles cover the full range of digital creativity – reveal to us in minute detail the key elements from some of their best-known work.

The five pieces – which span art created from commercial clients, exhibitions, and personal work – show how different approaches, techniques, and resources can impact on a piece.

From pressing commercial deadlines, to artwork created over a period of years, there are styles, techniques, and briefs here to suit every taste. Each artist has explored the origin of their piece, as well as inspiration – from classical art to songs by Faithless – and the preparation that took place.

Each artist also reveals the resources they used, from stock images to photographs they’d taken themselves, and then go on to detail the creative process itself.

The artists dissect in detail the composition of each image, with key elements of each piece explained in detail – from the steps and tools used in Photoshop, to the bumps in the creative road and how these were smoothed out.

Together, these artists reveal creative journeys that go beyond straightforward Photoshop tutorial and into the creative minds of the creators themselves.

TRINITY


ARTIST: YANKO TSVETKOV
www.alphadesigner.com


Based in Sofia, Bulgaria, Yanko Tsvetkov is best known as AlphaDesigner. He works as a freelance graphic designer and is involved in numerous art projects. AlphaDesigner was started in 2001 as a personal site, then later developed into an online portfolio, combining personal and commercial works. Now in its 11th version, the focus is entirely on Yanko’s personal projects and collaborations with different artists.

ORIGIN

“This artwork is part of my Theogony project, which I started almost three years ago,” says Yanko. “I wasn’t aware it would become so complex. It was impulsive and somewhat personal. The Theogony cycle contains depictions of deities, mainly from the Greco-Roman pantheon. Trinity depicts the muse of epic poetry Calliope with her sons.”

INSPIRATION

The initial inspiration was the Faithless song Music Matters, says Yanko. “Very often I find my inspiration in music and use a song as a starting point. From then on, the creative impulse begins a life of its own, so it’s hard to cite all the catalysts that helped me develop the whole theme. In addition to music, I found a lot of inspiration in examples of Renaissance, Baroque, Indian and Japanese art. Some of those influences are clearly visible, others appear more subtly in the concept.”

RESOURCES

“I didn’t use any stock images,” says Yanko. “I don’t usually use materials created by other people except in cases when I collaborate with other artists. There were a lot of collaborations in the Theogony cycle, mainly with different photographers, but in Trinity everything was created by me.”

CREATIVE PROCESS

“Explaining the creative process is hard, because it took me about a year to complete everything,” says Yanko. “Trinity started as a piece called 1,001 Butterflies that was intended for the design of my Web site. It contained an ensemble of the swords and the central sign – my personal logo – surrounded by a swarm of butterflies. I remember there were periods when I had to go back and tweak some already completed compositions. The background was created in one of the last stages."

1. The background
“Geometrically, the background had to resemble the inside of a dome,” says Yanko. “I wanted to include a certain juxtaposition as well, so I decided to cover it with earthy textures and fallen leaves. I played a lot with the perspective: it’s a hint to pre-Renaissance Christian art, where objects appear flattened or skewed. The central element of the dome appears flat, while the lines that spread towards the bottom of the image obey a completely different point of view.”

2. The figures
“The figures weren’t a particular challenge,” explains Yanko. “They were created and rendered in Poser, exported to PSD files and additionally painted in Photoshop. Many people think this is a 3D artwork. Actually if I have to describe it technically, it’s a 2D collage. The only shapes that were created in a 3D program were the human figures, the rest is all Photoshop work. Hence the ‘lighting’ wasn’t achieved through light sources but with tweaks in the layer controls in the program.”

3. The sword
“The sword appears in many pieces from the cycle and it was created as a standalone artwork using drawing tools and layer controls in Photoshop,” says Yanko. “It was inspired by one of the DVD covers of Tarantino’s Kill Bill that featured a similar samurai sword. The challenge was applying the lighting effects, because Photoshop doesn’t have the tools for creating actual lights as in 3D software. The butterfly is a hybrid between a photo and digitally created textures, which were applied over it.”

4. The textures
“During the process, elements such as the flowers and butterfly, were multiplied, then rotated, flipped and arranged separately to form a group,” says Yanko. “In some cases, like the brown leaves on the background, additional colour tweaks were used to distinguish them from the green leaves on the foreground, but their shapes were retained. This brings a certain fractal feel to the piece and is clearly apparent when you examine the artwork up close.”

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WINTER ESPIONAGE


ARTIST: MACIEJ HAJNRICH
www.valpnow.com

Graphic designer and illustrator Maciej Hajnrich – aka Valp – says that for him, graphic design was always something more than just a profession. A former video-games magazine editor, Maciej is based in Poland and works as a freelancer. He has numerous clients including Warner Music Poland, Photron, and Reprise Records. He was a judge for iStockphoto’s Battle Royale, and his work has been widely published.

ORIGIN

“This piece is about sensuality and luxurious emotions, desires, hopes and dreams,” says Maciej. “No bad emotions are allowed, curiosity only. It says that extremes are all around us and we want to find them out, so there’s a bit of a story behind this image. From a graphic point of view: soft shapes meets shattered pieces, a beautiful woman meets winter cold, and the artwork is covered in details that you can see during your own investigation.”

INSPIRATION

“I was looking for some stylish, beautiful and sensual illustration with positive emotions,” says Maciej. “I wanted to play with the photographers imagination and push her photography to the limits by adding ‘myself’ into image. I did this piece for self promotion, and my goal was to use graphics gently and not overdo the effects. I want to be creative in isolation, and so didn’t hunt down inspiration on the Web or in magazines.”

RESOURCES

Photographs were crucial for a piece of artwork, according to Maciej. “In this case, I used model and photographer Katja de Bruijn- Govorushchenko (www.iconogenic.com), and I couldn’t have achieved this final effect without such great photo resources. I used photos from one session, and the Lasso and Brush tools, as well as some free brushes to add the snow effect. Besides that, I also used photos for texturing and detailing.”

CREATIVE PROCESS

“I set the model’s face as the focal point to lead the viewer’s attention diagonally. I covered the blank parts around the girl and corners, then started to shatter the image and layer it with shadows. I manipulated the light, shadows and details, and I kept an eye on the colours and tweaked them few times.”

1. THE BACKGROUND
“When creating the piece, I knew that the background had to blend with, and supplement, the main image perfectly,” says Maciej. “I did some tweaks to the fox and fur elements of the main image. In Photoshop, I used cutting, rotating, and masking, as well as adding light and shadows and finally layering all of these elements over the course of a couple of hours, which was challenging. What’s more important was that I needed to show many graphic details, without them being either too hidden or too visible.”

2. Glass shards
“I needed the attention of the viewer to be focused on the girl’s eyes, and then organically move to the edges, almost detail-by-detail,” says Maciej. “To achieve this, first of all you see a girl immersed in an environment of unknown ‘things’ that you recognize after a second; then focusing on details, you see triangles as shattered glass. I cut every piece by myself, with no Photoshop scripts, or Actions. I want to avoid overused ‘manners’ but also use the shards as a confident part of the artwork.”

3. SNOW PARTICLES
“The snow effect is also an important, but subtle, addition to all the elements of the artwork,” says Maciej. “This is mainly because of model’s snowy make-up from the photoshoot, and the overall winter mood that the photo conveys. The snow particles were created using free Photoshop brushes that I found on the Internet. I spent a lot of time manipulating brush presets, because I don’t like repeating brush patterns on artwork – it never looks good, and you can have fun creatively by experimenting.”

4. Light and shade
“My intention was to be subtle with textures and light,” says Maciej. “Working with light and shadow requires attention, so I spent time getting a good balance between both. A consideration in this process was how to achieve a flat effect, where every part of the image is sharp and there is no division between foreground and background. I was manipulating this almost all the time to get well-balanced final effect – especially in the fox and fur area. I also want to add some eye-catching colour spots in opposite corners.”