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Selling yourself

Monday 26 Jun 2006

Creatives earn their keep from promoting their clients’ brands. However, to win clients and get ahead in the industry, a design company must ensure that it promotes itself effectively too.

border=0 /><BR></div> </p> <p> Most established designers will tell you that word of mouth is the best promotion for yourself or your business. Creating exceptional work gets the key industry people talking about you, enquiring about you, and wanting to work with you. </p> <p> But you have to win work in the first place before you can create eye-catching content, and getting your name known in the industry is vital for maintaining a healthy flow of projects into your in-tray. </p> <p> If managed correctly, PR can be a consistent method of creating, raising, and nurturing relevant attention – but many design firms aren’t in the financial position to hire a PR representative. You may need to investigate other promotional avenues. </p> <p> <h2>Getting in touch</h2> </p> <p> <div class=inlineimage><img src=@digital_arts on Twitter.


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border=0 /><BR></div> </p> <p> <h2>Showing off: The Showreel</h2> </p> <p> Design collective D-Fuse sent out VHS tapes of a selection of motion-graphics clips to musicians worldwide, with the invitation to create music to accompany the work. </p> <p> The resulting collaborations were collected onto a groundbreaking and award-winning DVD, D-Tonate, which pushed the boundaries of DVD architecture and interface design. </p> <p> “We make non-narrative films and we really wanted to make something different,” says founder member Mike Faulkner. </p> <p> “It was obviously a good way of promoting ourselves but it was also a challenge to push DVD technology.” </p> <p> Distributed through onedotzero, the DVD was picked up in Japan by Beck, whose record company Universal subsequently commissioned D-Fuse to create a DVD based on D-Tonate, and to tour with Beck through Europe and America. </p> <p> “That led on to bigger things,” says Faulkner. “Universal put us in contact with Apple and it got us agents in LA. It’s been a real springboard.” </p> <p> <div class=inlineimage><img src=

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