Colourful fan art for band Twenty One Pilots has taken over a North London underground station, ahead of the American duo’s two gigs in the city in front of 20,000 people.
Wood Green, the closest tube stop to the Alexandra Palace gig venue, is lined with fan art submissions sent to the band after a call to action from their Facebook page. Deep shades of red mixed with white and black are the colours of the band’s campaign, and can be seen in all variations of the fan art.
All 109 advertising panels throughout the station will be occupied with the art until November 20. The project has been overseen by UK media agency the7stars, who has integrated Snapchat geo-filters at the station and the venue to encourage fans to share the campaign.
Album lyrics and band images will be used to drive awareness across all social platforms.
Marketing manager for the band’s record label, Atlantic Records, says displaying the fan art is a great way to thank fans.
“The station takeover nurtures fans’ solidarity with the band by giving them a new public platform to showcase their passion and creativity, while also raising awareness for people new to the music,” he says.
Lexie Wilson of the7stars says the integration of Snapchat with the campaign will ensure Wood Green leaves a strong digital footprint.
“It’s an opportunity for the band to give something back and celebrate the fans that have joined them on this amazing journey.”
Both nights of the band’s London concerts, November 11 and 13, are sold out. The band will then move onto the Netherlands and Belgium, as part of their Emotional Roadshow world tour. The campaign for Twenty One Pilot’s latest album, Blurryface, began in Boston on May 14 last year.
The success of album has led to 200,000 copies being sold in the UK, along with two million singles. Drummer Josh Dun and keyboardist Tyler Joseph have been associated with unofficial pop sub-genre Schizophrenic pop.