Author: Mimi Launder
Author: Taxi Studio co-founder Spencer Buck tells us how the creative agency plans to turn heads with its latest Carlsberg design.
For a drink that gets you dancing, giggling and madly flopping around in general, beer packaging design can be a bit dull. Thankfully, Taxi Studio have given Carlsberg Export a striking new look to celebrate UEFA Euro 2016 in France.
Taxi Studio’s main aim was to keep with the Carlsberg look and feel, but make the drink look as bold and attention-grabbing as possible. And to impress the design world at the same time it seems (we certainly just can't stop looking).
We caught up with Spencer Buck, co-founder of Taxi Studio, to tell us a bit more about the design process.
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