It’s nearly UEFA Euro 2016 and strange things are reappearing: drunk patriotism, the national flag realising its limited potential as clothing and poster campaigns of players with graphics swirling around them, as if they’re a type of odd, muscular wizard.
Thankfully, this year, designers are clearly giving football 110% (as pundits would say). First came DesignStudio’s modern, bold rebranding of the premier league and now design agency Splinter has designed an illustrated sweepstake kit – a stack of 24 cards, featuring illustrated animals to represent each country.
We love all the bright, playful and surprising designs – a welcome diversion from football design clichés - but I think my favourite is Ukraine's cute card. Check out all the countries in this article, and find out more on Splinter’s Euro 2016 microsite.
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