Steve Goodin has a passion for designing posters and flyers for top-flight gigs and club nights using a mix of 3D and photography.
Although flyers have less overall design space than posters, Steve points out one advantage: they’re designed to be held. “When you’re holding a flyer in your hand, or even a newspaper it’s easier to read the print, even if it’s small print.”
Steve Goodin’s Massive Attack flyer was designed to promote a party in Reno. Not to be confused with the pioneering British band, the party’s name evoked a sense of apocalypse to the designer, hence his use of a gasmask as a central image.
As a motion graphics designer by day, he employs Cinema 4D alongside Photoshop to add – quite literally – additional depth to his typography, turning it into a design feature in its own right.
Many of Steve’s flyers, like the Massive Attack example shown below, are also double-sided. He explains: “That front image is going to catch people’s eye and make them pick that up and decide whether they want to go to the party. Things need to look uncluttered so that they want to grab and flip it over to see all the information on the back.”