By day, Laura Galbraith is a web designer, but after hours she creates evocative prints for sale on sites like inPRNT and Zazzle. Most of her posters are personal projects.
She admits that selling her work on such sites is more labour of love than money-spinner. “I don’t think that poster selling is very lucrative,” she explains. “Selling them as limited signed editions is helpful. It’s a nice way of supplementing your income, while also making your art available to a wider range of people.”
For her poster work, Laura likes to draw on images of what she describes as “strong female figures”. “What seems to be expressed in my artwork appears to be more of the desire to be a strong individual, but also still remain in some aspects a stereotype,” she explains.
Laura has a very painterly creative approach. That is, she tends to sketch ideas in her sketchbook, which she then redraws on paper and inks in before scanning the work into her computer and finishing it digitally. The extent to which she finishes work in her computer varies from poster to poster.
When creating posters, Galbraith has found RGB-CMYK conversion to be a challenge.
“An RGB monitor doesn’t give you much of a prediction of how a CMYK image will print,” she explains. “Sometimes colours that seem vibrant become more low-key after it’s printed.” Although she admits the reverse can be true. Common sense suggests checking a print of your work, but Galbraith notes that many printers prefer soft proofing. She advises to get paper proofs of your work whenever possible.”