Sony's viral blast
How to get the message across about the switchover from analog to digital TV? Sony asked Kempt to develop an online game that was fun, addictive, and kept to their brand values. So it made a shoot-’em-up.
Features
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Specialmoves
In a break away from the one-stop-shop for Web design, Specialmoves is a dedicated interactive design agency specializing in high-end production for the Web.
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Under the covers
Great covers burn themselves into your brain and sell magazines by the truckload. Here, some of the industry’s best people reveal what makes a magazine fly.
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Renegade Master
“The design community used to be an exclusive club. Now they let any riff raff with a computer in.” Meet the ever-contrary Ian Anderson, founder of the unique Designers Republic.
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City Paradise
Channel Four’s Animator in Residence scheme allows fresh talent Gaelle Denis to realize her curious, charming vision of a foreigner in London.
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Brand Designs
Creating a brand identity for a global company can be financially lucrative, but the commission will bring its own kind of design challenges.
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Cover story
Covers of books, magazines and anything else that contains interior content are more than the sum of their parts.
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Managing creative colour
Colour management needn’t be something best-left to others. Understanding how to create a colour-accurate workflow will benefit you, and your clients.
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DS Emotion
New Media agency DS.Emotion rode the wave of the dotcom boom and landed on its feet. Online gaming, entertainment and design for kids is its thing.
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3ds max 7 - game design revolution?
The latest release of Discreet’s 3D tool offers new functionality which may well change the world of game design.
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More than Manga
Japanese design, like Japanese culture, can be bewildering to outsiders. But Japan’s design culture has influenced designers all over the world. Digit speaks to Western creatives who know that great Japanese design is more than just Godzilla in pink.
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Winning is everything
Creative awards are vital in a society that increasingly says that there are no losers and avoids events where there might be winners.
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Card Shark
Business cards are designed and printed by the million every day. Ignoring the print-it-yourself booths and card design Web sites, we went looking for the creative thinking that’s behind the cards you keep.
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Dream world
Shelley Page went from freelance illustrator to Hollywood animation guru, working with every big name in the book. DreamWorks’ “talent manager” tells us how to make it big in animation.
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Sky aye, captain
Sky Captain and the World of Tomorrow was filmed entirely against blue-screen. LA-based companies Luma Pictures and CafeFX reveal the creative trickery that made it happen.
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Start Creative
Effectiveness in design is everything, say the people at creative agency Start. And they should know…
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Ready to wear
People say you shouldn’t judge a book by its cover. Whether the cover provokes desire, rage, or indignation, the point is it inspires something. The same applies to T-shirt design.
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Type Cast
Bruno Maag is MD of one of the world’s top custom font foundries – and even he believes typographers are all a bit strange.
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Shoebox shuffle
The BBC’s flagship autumn show for kids, Shoebox Zoo, meant bringing Celtic carvings to life while working with a transatlantic team of animators, artists and compositors.
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Designing for kids
They’re your toughest customers and they can’t even read yet. How do interactive designers keep their audience of children happy?