Humour is simple

99 Problems is about mundane day-to-day strifes endured by a world famous rapper. I find it much better to be drawing from life experiences – a problem for you could be a problem for anyone else in the world - Jay Z included.

Focus on the funny

Humour has to be at the centre of everything within an image – the less distractions the better. It can be drawn from references or established preconceptions.  If you’re familiar with the subject matter it makes it far easier to play and have fun with.

Ali Graham (UK)