Persuasion is a design fundamental: designers convince people to drive more safely, eat (even more) McDonald’s and even vote for a certain political party.

Now, designers and their considerable power of persuasion are jostling to create positive change with poster that gets all Americans - whether driver or walker, burger-scoffer or leaf-eater, liberal or conservative - to have their say in the 2016 general election.

In 2012, the latest election, there was an estimated 57.5% turn-out. With famous designers from Milton Glaser (shown) to Paula Scher, and less well-known names, the Get Out the Vote campaign is hoping to up that number in 2016 with brilliant, convincing design. 

Get Out the Vote is part of Design for Democracy, a non-partisan campaign to increase civic participation through design by AIGA, the professional association for design. 

Here, we’ve collected our favourites from the hundreds of submissions – whether clever, funny or empowering, like Milton Glaser’s simple, striking effort (shown). Feeling inspired? Submissions are accepted until 8 November.       

See work featured in the 2008 and 2012 campaigns. 

Read more: Best Donald Trump Art and Illustration Projects

Image: To Vote is to Exist by Milton Glaser

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