A museum dedicated to broken relationships may not uncover many fond memories for you, but it will for Mexican design agency Savvy studio. Not because they enjoy breaking hearts (well, I assume not) but because their simple, clever and clean branding is a perfect match to an edgy, fascinating museum. I can already hear wedding bells.
The Zagreb-based Museum of Broken Relationships - which showcases personal items that tell a not-so-usual, less fuzzy story - now has a second home in Los Angeles (where else for a museum of lost love?), and Savvy Studio was tasked with rebranding the identity for a North American audience whilst retaining the emotional realness of the museum in Zagreb.
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