SomeOne has created an identity for leading student accommodation provider Hello Student - veering firmly away from the smelly, messy, cramped reputation of student digs, and into floral freshness.
Flowers, which are perhaps more in line with your grandma’s tastes, aren't an obvious choice – and perhaps that’s why this brand works. It feels warm, welcoming and, most importantly, not condescending to its audience.
“The visual brand identity needed to veer away from the brash colours and geometric ‘hip’ branding that plagues the sector,” said the London-based design agency.
Nature-inspired designs must be a refreshing change for students, following incidents such as UCL student housing being described as ‘prison-like’ due to the lack of natural light.