Author: Mimi Launder
Author: Through a GPS, Ford Trucks’ Comeback calendar flashes and beeps when truckers are close.
Ford Trucks have done what the best designers do: see a problem and solve it innovatively. A solitary journey across thousands of miles, with a family left behind, takes its toll – especially when you can’t say exactly when you’ll (finally, perhaps briefly) return home.
Of course, a calendar stuck onto a model truck isn’t going to comfort families or truckers all that much - unless, perhaps, you’re a truck-crazy five-year-old – and nor would it be featured in Digital Arts.
Digital production company MediaMonks, who were the driving force behind the experiential technology for the Comeback Calendar, moved the calendar beyond just showing dates.
A GPS alerts the family when the trucker is less than a mile from home by flashing the calendar's headlights and honking its horn - as the truck itself might do arriving minutes later.
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