Twenty eight years ago, design legend Milton Glaser sketched the first Brooklyn Brewery logo, and it’s only just now experienced its first-ever full-scale packaging refresh.
In the original logo, Milton showed off his flair for well-considered simplicity. The brewery’s co-founder Steve Hindy had hope the logo would focus on Brooklyn icons – the bridge or perhaps the Dodgers – but Milton kept to a simple, swishy, elegant ‘B’, which is meant to resemble a swirl of foam, that honours both Brooklyn and its brewery, while creating its own iconic look.
And now, well into his 80s and seemingly not even considering retirement, Milton is redesigning the iconic packaging to keep up with the times just as much as he himself is. Colourful, fresh, bold, the new designs are certainly eye-catching. Each type of beer stands out with its own personality, but remains unmistakably part of Brooklyn Brewery and doesn’t drift too far from the original branding.
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