Each year, D&AD's New Blood draws thousands of submissions from creative arts graduates across the country for a showcase exhibition that celebrates the hottest new design talent. Digital Arts samples the best of the bunch.


JASON KERLEY

TITLE: UNTITLED
COLLEGE: THE ARTS INSTITUTE AT BOURNEMOUTH
COURSE: BA (HONS) ILLUSTRATION
Kerley's project explores how we perceive reality and questions our assumptions of our own perceptions of reality; the full project used installations and participatory events to construct the images.
e: jlardner@aib.ac.uk
w: www.jasonkerley.co.uk


DIMA AZEM

TITLE: VISUAL SYSTEMS
COLLEGE: UNIVERSITY OF BRIGHTON
COURSE: BA (HONS) GRAPHIC DESIGN
One in a series of five photogram record sleeves. The visuals for the records were created using a system based on the names of the bands.
e: dimaazem@gmail.com


LEITH ALDEIBS

TITLE: HOMESICK
COLLEGE: STOCKPORT COLLEGE
COURSE: BA (HONS) DESIGN AND VISUAL ARTS, ILLUSTRATION
This piece, from a half-Kuwati, half-Italian student, is part of a series exploring the experience of artists and designers with mixed heritage who work in foreign countries. "Living and working in the England has made me a cultural hybrid," says Aldeibs.
e: laithtem@gmail.com


JACK GILBEY

TITLE: GRAPHIC VERNACULAR IN TRANSPORT
COLLEGE: KINGSTON UNIVERSITY
COURSE: BA (HONS) GRAPHIC DESIGN
This project is a catalogue displaying a collection of transport-related ephemera and signage with distinctive vernacular typography. The items are presented through a series of die-cut pages which display both sides of each item and allow the viewer to ‘handle’ the objects as a collector would. The die-cut pages are interleaved with pages that provide information about each item.
e: jackgi@btinternet.com
w: www.jackgilbey.com


GARETH DAVIES

TITLE: SCAFFOLD
COLLEGE: DUNCAN OF JORDANSTONE COLLEGE OF ART & DESIGN, UNIVERSITY OF DUNDEE
COURSE: BA (HONS) GRAPHIC DESIGN
Part of a submission to the International Society of Typographic Designers' annual Student Assessment Scheme, investigating the life and works of 'Mersey beat' poet Roger McGough, who was in the band Scaffold.
e: gydavies@gmail.com

SEAN SIMMONDS

TITLE: FREEDOM
COLLEGE: SHEFFIELD HALLAM UNIVERSITY
COURSE: BA (HONS) GRAPHIC DESIGN
This work is part of a series of books and posters exploring the concept of freedom. What does it mean to individuals, to states, local communities and the world?
e: seans-007@hotmail.co.uk


EDWARD NUGENT

TITLE: TAKE PART TYPEFACE
COLLEGE: SOUTH EAST ESSEX COLLEGE
COURSE: BA (HONS) GRAPHIC DESIGN
A typeface created by stretching elastic bands over nails, to create letter forms. The design allows people to take part and experiment with the elastic bands, creating their own unique letters. The piece gives the audience a hands-on interaction and lets them create their own typography.
e: blade_ed@hotmail.com


RIC CAIÑA

TITLE: FEEL THE POWER OF OFF
COLLEGE: STOCKPORT COLLEGE
COURSE: BA (HONS) DESIGN & VISUAL ARTS AND
MULTIMEDIA DESIGN
This short animation encourages people to turn appliances off from standby. The witty full-CG short features a dozy robot who is harrassed by the standby lights of his appliances.
e: ric@cranialchii.com
w: http://cranialchii.com


PHIL BLACKWELL

TITLE: JAN MILLENDROP/COMMUNICATING
COLLEGE: SHEFFIELD HALLAM UNIVERSITY
COURSE: BA (HONS) GRAPHIC DESIGN
Jan Middendrop wrote in Baseline (issue 52) that communication design is not functional when it is not interesting. Phil Blackwell uses this theory as a point of departure, experimenting with the use of light and movement, and methods of capturing and presenting these elements as communication design. The piece was created by exposing photographic paper to the surface of a computer monitor, thus capturing an animation and returning it to an analogue output.
e: philip.blackwell@gmail.com


DONGCHAN SHIN

TITLE: IMAGEPLANET
COLLEGE: KINGSTON UNIVERSITY
COURSE: BA (HONS) GRAPHIC DESIGN
This is an optimized image-search interface. Instead of relying on the file name of the image, this interface uses different visual elements for the search. These include colour, composition (which could be drawn by the user), similarity (to an image provided by the user), and tags. A sphere of images will roll endlessly to every direction, showing more available images. The user can customize different search tabs for different angles of the sphere's rolling motion. When the user’s cursor approaches a tab, the sphere will be rolled over from that angle to show more available images on the other side. By arranging different search settings simultaneously, the user can simply hover over the sphere in different directions in order to find the appropriate image.
e: dcdshin@hotmail.com


XANDER ASHWELL

TITLE: UNTITLED
COLLEGE: DE MONTFORT UNIVERSITY
COURSE: BA (HONS) GRAPHIC DESIGN
This photographic project is based on artists’ workspaces. The theme is explored through geodesic structures, making use of photography as a 3D experience.
e: info@kidscruff.co.uk
w: http://kidscruff.co.uk/folio


JOANNE ALDRIDGE

TITLE: IT’S OK, IT’S BLUE
COLLEGE: SOUTH EAST ESSEX COLLEGE
COURSE: BA (HONS) GRAPHIC DESIGN
This project is a series of four booklets to promote making things ourselves. They include the perceived feminine skills of baking, sewing, horticulture and letter-writing. The booklets invite men to participate too, as they each contain an element of blue. Using typography created through die-cutting, typewriters, embossing and punched holes, instructions are given on how to make each item. The instructions can sometimes be hard to read, reflecting the mass-production of consumer goods that make it virtually unnecessary for us to make things ourselves by hand.
e: joaldridge@hotmail.co.uk
w: www.flickr.com/photos/joaldridge


SARAH JONES

TITLE: PENGUIN BOOK COVER: ON THE ROAD BY JACK KEROUAC
COLLEGE: STOCKPORT COLLEGE
COURSE: BA (HONS) DESIGN & VISUAL ARTS – GRAPHIC DESIGN
Two designs for the cover of Jack Kerouac's Beat generation novel On The Road.
e: sjones-1986@hotmail.co.uk


SILVIA SELLA

TITLE: THE MIDAS TOUCH
COLLEGE: SOUTH EAST ESSEX COLLEGE
COURSE: BA (HONS) GRAPHIC DESIGN
“Midas, king of Lydia, swelled at first with pride when he found he could turn everything he touched into gold: but when he beheld his food it grow rigid and his drink harden into golden ice then he understood that this gift was a bane and his loathing for gold cursed his prayer.”
e: silviasella@yahoo.it
w: http://silviasella.blogspot.com


ALICE DUKE

TITLE: 12 BROTHERS
COLLEGE: EDINBURGH COLLEGE OF ART
COURSE: BA (HONS) VISUAL COMMUNICATION
This illustration is based on the Brothers Grimm's fairytale about 12 brothers who are transformed into crows. The image was created through drawing, digital colour and photographic textures.
e: alice.naomi.duke@gmail.com
w: www.aliceduke.com

JAIME RICHARDS


TITLE: CARRION
COLLEGE: UCCA AT MAIDSTONE
COURSE: BA (HONS) ILLUSTRATION
Based on the poem of the same title by Charles Baudelaire, symbolizing the fragility of life, birth, death and love.
e: jaime.richards@hotmail.co.uk
w: jaimerichardsillustration


MATHEW JOHNSON/JORDAN STOKES

TITLE: PLACEMENT BOOK
COLLEGE: UNIVERSITY OF CENTRAL LANCASHIRE
COURSE: BA (HONS) GRAPHIC DESIGN
Placements are an important and integral part of design. They provide invaluable experience to undergraduates and are quickly becoming – if they aren’t already – the main route to getting a permanent job for graduates. Taking the form of a 140-page book, Placement is a comprehensive guide to getting, doing and keeping placements and internships in design, featuring contributions from some of Britain’s leading design agencies.
e: placementsbook@yahoo.com


CALEB LEE

TITLE: BELU WATER
COLLEGE: RAVENSBOURNE COLLEGE OF DESIGN & COMMUNICATION
COURSE: BA (HONS) DESIGN FOR MOVING IMAGE
This project's brief was to create 30 seconds of animation promoting Belu water, which has a fully recyclable bottle. The concept is to have different natural elements turning into a bottle, and that bottle also turns back to nature. Lee used Illustrator, Flash and After Effects to make the animation.
e: a6jean@hotmail.com, caleb.lee@rave.ac.uk
w: http://a6jean.blogspot.com, http://www.caleb-lee.com


PAUL ROBBINS/SAM TURK

TITLE: BEST BEGINNINGS
COLLEGE: UNIVERSITY OF GLOUCESTERSHIRE
COURSE: BA (HONS) ADVERTISING
The brief was to design a communication aimed at new mothers, promoting breastfeeding; the project took the form of an inflatable postcard.
e: paulrobbinsuk@hotmail.com manthaturk@hotmail.co.uk


ANDREW SHEPHERD

TITLE: APRIL FOOL'S
COLLEGE: BEDFORD COLLEGE
COURSE: HND GRAPHIC DESIGN
The brief required the creation of print-based advertising for a well-known brand to be released on April 1st. This could take a variety of forms but must include image manipulation using Photoshop. The finished product could be standalone or form part of a series. The successful April Fool must operate on the edge of plausibility.
e: as1design@aol.com


PETRA SETVINOVA

TITLE: I DON'T BELIEVE IN FAIRIES
COLLEGE: BIRMINGHAM CITY UNIVERSITY
COURSE: BA (HONS) VISUAL COMMUNICATION
I Don’t Believe in Fairies is a fashion-based image. The photographic work symbolizes the potential manmade destruction of our world, through the world of fairies. The aesthetic is inspired by Goya, Caravaggio and Donatello.
e: setvus@hotmail.com
w: http://setvus.carbonmade.com


MEERA CHAUHAN

TITLE: TED BAKER PACKAGING
COLLEGE: SCHOOL OF ART & DESIGN, BLACKPOOL & THE FYLDE COLLEGE
COURSE: BA (HONS) GRAPHIC DESIGN
Ted Baker required a new range of packaging, which was environmentally friendly. The ‘boxbags’ designed have a hidden eco-friendly aspect and are beautifully crafted, in keeping with Ted Baker’s vibe. The ‘box-bags’ can be used as a storage item or can be re-used as a carrier.
e: meera@rife-design.co.uk
w: www.rife-design.co.uk


NICK MILLINGTON & LOIS WRIGHT

TITLE: ROYAL OPERA HOUSE POSTER
COLLEGE: MANCHESTER METROPOLITAN UNIVERSITY
COURSE: BA (HONS) DESIGN AND ART DIRECTION
This project is an installation piece conveying light, sound and drama; all powerful forces contained within the Royal Opera House. This led Millington and Wright to the 'blown away' concept, representing the explosive energy of the stage. The challenge was to not stereotype but to gain the interest of a new audience.
e: nickmillington@live.co.uk, lois.wright1@gmail.com
w: www.nickmillington.com


AMELIA ROBERTS, CIARA PHELAN, TOM ROWE

TITLE: BLANK CANVAS
COLLEGE: UNIVERSITY OF BRIGHTON
COURSE: BA (HONS) GRAPHIC DESIGN
An A2 poster proposal for the Degree Show 2008. Based on the concept of how interesting a blank canvas can be.
e: The.ciara.phelan@gmail.com
w: www.iamciara.co.uk


HARRISON ROACH

TITLE: YCN ORANGE BRIEF
COLLEGE: CANTERBURY COLLEGE
COURSE: HND GRAPHIC DESIGN AND ADVERTISING
Taking Christo’s wrapping of objects as a basis of investigation and applying this concept to visions of new and emerging technologies, this project explores future visions of technology.
e: harri_roach@hotmail.co.uk
w: www.harrisonroach.co.uk


SYLWIA BERNATOWICZ

TITLE: ROOM
COLLEGE: MIDDLESEX UNIVERSITY
COURSE: BA (HONS) GRAPHIC DESIGN
This project reinterprets the conventional e-card, turning it into a virtual gift through interactivity. The sender creates his or her own customized, animated 'surprise party' for a recipient; the card is a virtual gift that the recipient keeps 'unwrapping' by playing with different interactive elements of the room. The design of the environment synthesizes different media elements, combining animation, images, 3D graphic, text and sound, which are modified by the sender.
e: sylwikbe@hotmail.co.uk
w: www.sylwiabe.com


MICHAEL TWIGG

TITLE: INFORMATION AESTHETICS POSTER
COLLEGE: UNIVERSITY OF NORTHAMPTON
COURSE: BA (HONS) GRAPHIC COMMUNICATIONS
This poster is part of a series of designs and promotional material for a conference exploring the shape of information. The conference visually investigated the aesthetic qualities of information forms. This poster was one of the outcomes of Twigg's research; the design incorporates the conference details, emerging through the coded aesthetic information.
e: twiggmichael@hotmail.com
w: www.michaeltwigg.co.uk


EUGENE PUA

TITLE: FIXATION
COLLEGE: LASALLE COLLEGE OF THE ARTS
COURSE: BA (HONS) ADVERTISING DESIGN AND BA (HONS) GRAPHIC DESIGN
Fixation is a response to the increasing trend of passive viewing due to the over-accessibility of images perpetuated by the mass media. Through the use of optical illusions and the unintuitive placement of text, Pua aims to obscure information, creating an unfamiliar situation for audiences. And as a result, audiences are forced to adopt a more active role in the viewing and understanding of the images presented.
e: jmagene@hotmail.com
w: http://zealet.deviantart.com


SHAHEENA POOLOO AND LAURA SOUTHCOTT

TITLE: BRIGHTON DEGREE SHOW 2008
COLLEGE: UNIVERSITY OF BRIGHTON
COURSE: BA (HONS) GRAPHIC DESIGN
The brief called for Pooloo and Southcot to produce an identity design for the University of Brighton Degree Show 2008. The kaleidoscopic concept was applied through posters, flyers, tickets, postcards and banners.
e: sayhello@studio-oh.co.uk, laura_southcott@hotmail.com
w: www.studio-oh.co.uk, www.laurasouthcott.co.uk


JESSICA GILL

TITLE: ICE CREAM VAN
COLLEGE: BIRMINGHAM CITY UNIVERSITY
COURSE: BA (HONS) GRAPHIC COMMUNICATIONS
Ice Cream Van is taken from a series of images based upon memoirs of ice cream and lollipops. This particular image was intended to capture the nostalgia and excitement of children in the street, upon the arrival of the ice cream man.
e: jessicagill_imagemaker@hotmail.com
w: www.jessicagill.carbonmade.com


STUART MALE

TITLE: FUSE TYPEFACE BRIEF
COLLEGE: CANTERBURY COLLEGE
COURSE: HND GRAPHIC DESIGN AND ADVERTISING
The project involves creating a new typeface for the 20th issue re-launch edition of Fuse. The basis of the design was to explore binary code as a means of typographic communication.
e: smale85@hotmail.com


KAROLINA KOCH

TITLE: ROYAL OPERA HOUSE
COLLEGE: BEDFORD COLLEGE
COURSE: HND GRAPHIC DESIGN
Koch's project, designing a poster for the Royal Opera House, was created using makeup and digital photo manipulation. The brief called for a piece of innovative, mould-breaking art direction and the creation of an ad campaign to encourage the public to discover ballet at the Royal Opera House. The project subverts popular conceptions of ballet as elegant and dainty by focusing on the pain and sacrifices that ballerinas endure.
e: karolinakoch100@hotmail.com
w: Karolina Koch