Jon Bains has been part of the Web scene since before there was a Web scene. Digit meets Lateral’s chief, and discovers there’s no love lost between him and the Nathan Barley brigade.

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Jon Bains has been at the epicentre of the rise of the Web since the whole idea kicked off in the early 90s. And he’s glad the industry has moved on from the new-media pretensions of the Web’s early years. 
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“I think people have grown up a bit,” he says. “As an industry, certainly on the design side, it was full of pretentious wankers back in 1999/2000.”
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Bains has a unique perspective of the Web’s meteoric rise from an underground geek community <BR>
to a central element of mainstream culture. He is the joint founder of Lateral, a massively successful London-based Web agency – one of the few to survive the crippling post millennial dot-com crash. 
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He’s also an insider on the original geek community, and the big business that followed. “I am a geek and proud to be one,” he says. He grew up on the West coast of Scotland, and went to Edinburgh University to study computer science and artificial intelligence.
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